Search Engine Optimisation

How to maximise the SEO potential of your content marketing

Let’s be honest: content marketing can be expensive. And it can involve a lot of effort. But if you were to ask my opinion, as a marketing professional who has been working in this industry for many years, if it’s worthwhile? My answer would be unequivocally “yes”. So, if you’re going to be spending significant …

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Boost your PPC conversion rates with these 3 tips

I’ve noticed one glaringly obvious fact recently: a lot of people have got PPC CRO (click-through rate optimisation) all wrong. So many businesses waste time making incremental copy changes to their PPC ads and expecting their click-through rates to go soaring.  But they never do. Why? Because copy changes actually have little to no effect …

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