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21 Jan The longer term Impact of Mobilegeddon

Posted at 11:14h in Digital Marketing, Website Design by Neil Patmore
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What was the impact of Mobilegeddon? I first heard the term “mobilegeddon” coined back in March last year. Almost as soon as it was uttered, it got marketers all in a flap. But would it be as catastrophic as the name oh-so-subtly implied? This is the...

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04 Jan How to use content marketing to turn prospects into customers

Posted at 16:44h in Digital Marketing, Funnel Marketing by Neil Patmore
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 Despite all of the fuss around content marketing in the past couple of years, I’ve noticed that a huge misconception still remains - people are still under the impression that content marketing = blogging and this just isn’t true.In reality, blogging is only one part...

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02 Dec How to use ad extensions to boost performance

Posted at 09:30h in Digital Marketing by Neil Patmore
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Ask any brand what position they want to be in on Google’s search result pages, and they’re obviously going to say “number one”. Why wouldn’t they? Ranking in the top positions of Google’s SERPs puts you in the most powerful position, as users are likely...

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26 Nov 25 tips that will make you better at email marketing today

Posted at 16:24h in Digital Marketing by Neil Patmore
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How successful are your email marketing campaigns? Are they raking in thousands of conversions and leads, or is there room for improvement? Email can be a tricky marketing medium – we’re all trained to delete or ignore promotional emails this days – so I bet...

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19 Nov How to maximise the SEO potential of your content marketing

Posted at 16:14h in Digital Marketing, Search Engine Optimisation by Neil Patmore
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Let’s be honest: content marketing can be expensive. And it can involve a lot of effort. But if you were to ask my opinion, as a marketing professional who has been working in this industry for many years, if it’s worthwhile? My answer would be...

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12 Nov Want to create conversion-ready landing pages? Of course you do!

Posted at 16:00h in Digital Marketing, Funnel Marketing by Neil Patmore
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Optimisation is almost a science. No, more than that – it’s almost magic, and those who are good at it are wizards. Why? Because they can take an average landing page, and transform it into something which results in shedloads of conversions and therefore makes you a...

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02 Oct Boost your PPC conversion rates with these 3 tips

Posted at 09:00h in Digital Marketing, Search Engine Optimisation by Neil Patmore
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I’ve noticed one glaringly obvious fact recently: a lot of people have got PPC CRO (click-through rate optimisation) all wrong. So many businesses waste time making incremental copy changes to their PPC ads and expecting their click-through rates to go soaring.  But they never do.Why?...

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24 Sep Want to create better landing pages? Check out this cognitive bias…

Posted at 12:44h in Digital Marketing by Neil Patmore
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No matter how much we’d like to think so, none of us are completely logical or rational creatures. We are all, to some extent, governed by our emotions and a number of cognitive biases which affect our black and white decision making processes. Yes, even...

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