Digital Marketing

How to use content marketing to turn prospects into customers

 Despite all of the fuss around content marketing in the past couple of years, I’ve noticed that a huge misconception still remains – people are still under the impression that content marketing = blogging and this just isn’t true. In reality, blogging is only one part of a wider content marketing strategy, which can help …

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25 tips that will make you better at email marketing today

How successful are your email marketing campaigns? Are they raking in thousands of conversions and leads, or is there room for improvement? Email can be a tricky marketing medium – we’re all trained to delete or ignore promotional emails this days – so I bet your answer is the latter. Well, it’s your lucky day! …

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How to maximise the SEO potential of your content marketing

Let’s be honest: content marketing can be expensive. And it can involve a lot of effort. But if you were to ask my opinion, as a marketing professional who has been working in this industry for many years, if it’s worthwhile? My answer would be unequivocally “yes”. So, if you’re going to be spending significant …

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Want to create conversion-ready landing pages? Of course you do!

Optimisation is almost a science. No, more than that – it’s almost magic, and those who are good at it are wizards. Why? Because they can take an average landing page, and transform it into something which results in shedloads of conversions and therefore makes you a tonne of cash. And isn’t that what we …

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Boost your PPC conversion rates with these 3 tips

I’ve noticed one glaringly obvious fact recently: a lot of people have got PPC CRO (click-through rate optimisation) all wrong. So many businesses waste time making incremental copy changes to their PPC ads and expecting their click-through rates to go soaring.  But they never do. Why? Because copy changes actually have little to no effect …

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Want to create better landing pages? Check out this cognitive bias…

No matter how much we’d like to think so, none of us are completely logical or rational creatures. We are all, to some extent, governed by our emotions and a number of cognitive biases which affect our black and white decision making processes. Yes, even you! One of the most important is the anchoring effect, …

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