Digital Marketing

Is Your Site Too Wordy? How to Say More by Saying Less Ever land on a website and find yourself wading through massive blocks of text, desperately trying to find the point? It’s surprisingly common — especially on small business websites where people write their own copy (understandably). But here’s the truth: More words don’t […]

Why Website Accessibility Matters (And It’s Easier Than You Think) Let’s be honest — most small business websites aren’t built with accessibility in mind. Not because the people behind them don’t care. But because no one really explained what it is, why it matters, or how easy it can be to fix. So let’s do

Are Plugins Slowing Your Site Down? Here’s How to Tell One of the great things about WordPress is how flexible it is. Need a contact form? There’s a plugin for that. Want SEO tools, galleries, backups, booking systems? Plugin, plugin, plugin. But here’s the catch: The more plugins you have, the slower your site can

A Beginner’s Guide to Local SEO for Hampshire Businesses If you’re a small business owner in Hampshire or Surrey, one of the most valuable things you can do is get found locally on Google. But when people start talking about “local SEO”, it often turns into a maze of jargon and overcomplicated advice. So let’s

What Is “Above the Fold” and Why It Still Matters in 2025 You’ve probably heard the phrase “above the fold” before. It’s one of those old-school web design terms that still gets thrown around – but what does it actually mean? And more importantly… does it still matter in 2025? Short answer: yes. A lot.

5 Website Mistakes That Turn Visitors Away (And How to Fix Them) Your website’s job is to attract visitors, build trust, and get them to take action. But all too often, it does the opposite. Whether you built your site yourself or paid someone to do it years ago, it’s easy to overlook little things

Should You Redesign or Tweak? Knowing When It’s Time for a New Website So your website doesn’t quite feel right anymore. Maybe it looks a bit tired. Maybe it’s not bringing in leads like it used to. Maybe you’re just not proud of it. Now you’re wondering: Do I need a full redesign – or

Is Your Website Sending the Wrong Message? How to Fix Confusing Copy You might have the best product or service in your area. But if your website messaging is off – confusing, vague, or just not quite clicking – you’re losing potential customers before they even pick up the phone. And the tricky part? Most

7 Things Every Hampshire Business Website Needs in 2025 If your website hasn’t changed in a while, it might be holding your business back. The web’s moved on. What worked in 2018 doesn’t cut it anymore. And in 2025, your customers expect more than just a logo and a contact form. As a freelance web

How to Update Your WordPress Website Without Breaking It Your website’s live. It looks great. But now you want to change something – update a phone number, add a new service, or swap out a photo. You log in, poke around… and suddenly you’re not so sure. “What happens if I break something?” “Where do