Simple Conversion Tweaks That Make a Big Difference Most businesses think they need more traffic. In reality, they need more conversions from the traffic they already have. You don’t need a redesign. You don’t need a rebrand. You don’t need to spend more on ads. You just need to remove the friction that stops people […]
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How to Turn Weekly Content into a Steady Stream of Clients (Without Posting Every Day) Every small business owner I speak to says the same thing:“I know I should be posting more… I just can’t keep it up.” And I get it.Between running projects, dealing with clients, invoices, emails, and actual life, content always gets
The Perfect Service Page Formula (How to Write Service Pages That Actually Convert) If your service pages feel a bit flat or you aren’t getting the enquiries you expect from them, you’re not alone. Most service pages are written like polite descriptions — they explain what a business does, but they don’t give anyone a
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Why Your Homepage Isn’t Converting (And How to Fix It) Most homepages look fine at first glance. Clean layout. Professional photos. Nice colours. Maybe even a slick little animation somewhere. And yet… nothing happens. No enquiries. No messages. No phone calls. Just polite silence from the universe. If you’ve ever looked at your website dashboard
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Why Your Content Marketing Isn’t Working (And How to Fix It Without Burning Out) Let’s not beat around the bush. Most small businesses want to do content marketing. They want more visibility. More leads. More people discovering what they do. But what actually happens? They write a blog post or two. Fire off a few
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Despite all of the fuss around content marketing in the past couple of years, I’ve noticed that a huge misconception still remains – people are still under the impression that content marketing = blogging and this just isn’t true. In reality, blogging is only one part of a wider content marketing strategy, which can help
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Optimisation is almost a science. No, more than that – it’s almost magic, and those who are good at it are wizards. Why? Because they can take an average landing page, and transform it into something which results in shedloads of conversions and therefore makes you a tonne of cash. And isn’t that what we
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From my experience as a marketer, your sales funnel is one of the most important and lethal weapons in your arsenal – yet so many businesses still don’t use it properly. In fact, a lot aren’t even sure what it is! Let me help. A conversion funnel is essentially the process of acquiring new leads
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