Your website visitors don’t care about the look of your website and most of the time, they aren’t even going to read the words that you write on it. That’s not good news if you want to generate leads, qualify leads, and build a relationship with prospects.
But, over and over again, you’re told that the look, feel, and style of your website means everything and words like the ones you are reading now are what will make you more money.
You wouldn’t even be here right now, and you definitely wouldn’t be reading these words, if the Blue Spark Digital marketing strategy that brought you here didn’t work.
The important part here isn’t the content marketing strategy, the dynamic retargeting, or the market research principles that combined to work together with this website and get you to ask us for help with your web design and digital marketing strategy. The important part is this…
Building Your Authority
Prospect Relationship Building
Automated Lead Qualification
Or Social Media Marketing
You don’t need to have a beautiful website. In fact (and I’ll get to this in a minute), you don’t need to have a website at all.
Take a minute to step back with me and think about the “theory” of why people will do business with you.
You turn traffic into customers when your website and marketing strategy work together, as cogs in a cohesive traffic-to-lead-conversion machine.
And to design an effective marketing machine, you need an agency that will understand every part of the marketing, design, and development process or help you build that process from the ground up.
It’s the reason why we’ve developed our own custom CMS, with completely fool proof methods of traffic generation that you won’t find anywhere else, and an integrated approach to web design and marketing.