The Intercooler Case Study

The Problem

The Intercooler had built a strong following via their mobile app but needed more flexibility. They wanted a website that could support subscriptions, free content, podcasts, and merchandise — all while looking like a premium magazine.

What I Did

Working with their design agency, I built a WordPress membership site with paywall functionality, free and paid content, and e-commerce integration. ACF flexible fields gave their editorial team freedom to create magazine-style layouts.

The Results

• Fast, reliable site capable of handling subscriptions and paywall content
• SEO-friendly build that attracted new subscribers via search
• Flexible content layouts echoing the feel of a print magazine
• New revenue streams unlocked through merchandise and subscriptions

What They Said

“The new website has given us so much more flexibility. Our readers love the experience, and we’ve seen subscriptions grow quickly since launch. It’s exactly what we needed to take The Intercooler online.”
— The Intercooler