ITG Air Filters Case Study

The Problem

ITG’s old site was slow, confusing, and clunky. The e-commerce system was unreliable and riddled with SEO issues, making it hard for customers to buy and for the brand to grow.

What I Did

I rebuilt the site on Shopify, adding flexible sections, video integration, and custom functionality including a dealer locator and dealer portal. The design was clean, mobile-friendly, and fully optimised for SEO.

The Results

• A fast, reliable Shopify site that worked smoothly for customers
• SEO-friendly structure that improved organic visibility
• Flexible content and product management for the ITG team
• Stronger sales and enquiries as the user journey was simplified

What They Said

“The new Shopify site is exactly what we needed. It looks fantastic, runs smoothly, and is so easy to update. Sales are up, our dealers are better supported, and the whole experience is a huge improvement.”
— ITG Air Filters