Let’s be honest: content marketing can be expensive. And it can involve a lot of effort. But if you were to ask my opinion, as a marketing professional who has been working in this industry for many years, if it’s worthwhile? My answer would be unequivocally “yes”. So, if you’re going to be spending significant …
How to maximise the SEO potential of your content marketing Read More »
I’ve noticed one glaringly obvious fact recently: a lot of people have got PPC CRO (click-through rate optimisation) all wrong. So many businesses waste time making incremental copy changes to their PPC ads and expecting their click-through rates to go soaring. But they never do. Why? Because copy changes actually have little to no effect …
Boost your PPC conversion rates with these 3 tips Read More »
I never cease to be amazed by how much SEO has changed in recent years. In the past, SEO used to be all about optimising pages using keywords and links. It was decided by the powers that be (Google) that links were more important than the quality of the content on that page. Of course, …
